1. Start with the best coffee, we recommend ...us!

   2. Purchase your coffee in small amounts to insure freshness. Whole Bean
       coffee will taste best if used within 4 weeks of purchase. Store coffee
       in an airtight container to prolong freshness. Oxygen is coffee's enemy.

   3. Always use fresh cold water for brewing.

   4. Never guess on the amount of coffee to use. We recommend 1 tablespoon
       for every 2 cups your coffee maker brews (i.e. 12 cup brewer, use 6
       tablespoons).
 
   5. Remove the coffee grinds as soon as the brewing is completed to avoid a
       bitter cup. Serve coffee immediately after brewing for the best flavor
       and aroma. If coffee will not be consumed immediately, transfer it into
       a thermal carafe (airpot) as soon as possible, after 20 minutes on the
       burner the coffee will start to develop a burnt taste.

   6. Never reheat coffee or reuse grinds, doing this creates a bitter cup.